Interviewer: According to Dowell Lasers’ semi-annual report, its international revenue climbed by 30% in the first half of this year. Could you perhaps briefly describe Dowell Lasers’ performance in various overseas markets?

Mr. Huang: Dowell Laser has done exceptionally well in various international markets.

Among these, In Russian, Dowell Laser has served the top three local high-speed rail glass manufacturers and opened an local office in Delhi in 2019. There are currently four technical after-sales service support engineers and three localized sales engineers.

LIJIANG Glass is Brazil’s third-largest local maker of freezer door display cabinet glass.

There are currently dozens of agents, distributors, and dealers throughout South America, the United States, Turkey, Vietnam, India, the Middle East, Spain, Romania, Bulgaria, and other countries.

It has enticed Germany’s TSI to become LIJIANG Glass’s Western European representative; with the support of Daks Glass and FDS Glass, it has successfully entered the US market.

and international trade exports made for more than half of the company’s total output value.

Interviewer: In a difficult international context, what is your forecast for the global laser processing market? Which market segments will continue to drive Dowell Laser’s performance growth? Where will Dowell Laser target its worldwide market efforts in the future?

Mr.Huang: In the medium term, major worldwide markets continue to face problems from poor industrial demand and greater competition. The turning point in industry demand could occur in 2024; with the economic recovery in South Asia and Southeast Asia, industry demand would gradually revive. The industry’s medium and long-term growth prospects remain strong. According to a Future industry Insights analysis, worldwide glass industry sales are predicted to rise at a compound annual rate of 4.3% between 2022 and 2029.

At the same time, with the implementation of the “Belt and Road” project, emerging regions such as South Asia, Southeast Asia, the Middle East, and Africa have gradually emerged as key growth areas in the glass deep processing industry. The glass deep processing sector offers new development potential, and high-end smart green energy-saving and environmental protection will remain a key industry development trend.

Interviewer: In addition to the above techniques, what other experiences does Dowell Laser have in promoting localized business in different markets throughout the world?

Mr. Huang: First, integrate upstream and downstream resources and technology in the sector, and build on the foundation of high-end international brands to quickly open up local markets and accelerate market growth. For example, Dowell Laser collaborated with James Gao, a Ph.D. in the United States, and AFS, an American company, to build an inflatable board hollow production line, with invaluable assistance from LISEC technical engineers. This not only encouraged Dowell Laser to establish itself in the local area, but it also made it easier for us to plan the high-end market.

Second, follow the salad-style cultural integration of “people and single integration,” so that every employee may directly address the needs of users, produce user value, and realize their own value sharing in producing value for users, thereby maximising personal and organizational value.

Interviewer: As an established global business, what are the most important things Chinese brands need to know before expanding abroad?

Mr. Huang: First, brand building: When deploying abroad, Dowell Laser Machine always follows the independent brand creation strategy, which entails starting in developed areas like Europe and America and then moving into emerging markets to gradually create the Dowell Laser brand. Gaining traction in the regional marketplaces of different nations during this phase requires building a strong brand image, which encompasses marketing channels, promotion tactics, brand communication, and other elements.

Second, market demand: Targeted satisfaction of market demands can catch users’ attention, and a prompt awareness of local market needs and user habits can swiftly identify possible opportunities and competitive advantages of products in the local market.

Third, product innovation and quality: maintaining customers is based on producing high-quality products. Based on this, iterative innovation that never stops and proactive delivery of improved product experiences to customers may adjust to their ever-evolving demands and generate unique benefits.

Interviewer: In conclusion, what makes Dowell Laser a reliable supplier?

Mr. Huang: Research and development are always our top priorities. We founded Dowell Laser, a specialized laser processing machine R&D and manufacturing center with proprietary automation technology, in response to business expansion needs in recent years. We will never stop creating new items and building our brand in keeping with the spirit of innovation. We genuinely aim to collaborate with clients worldwide as a result of the enlarged market.

With precisely fitted components and cutting-edge methods, our products steadily grow in the laser processing industries. Our goods’ market share keeps growing due to their excellent quality, excellent post-purchase service, and outstanding performance-to-price ratio. To uphold our brand and provide our customers with superior products, we will relentlessly develop and innovate with all of our heart.